From Humble Beginnings to Global Success: The Journey of Sancy Suraj, CEO of Knowles Training Institute


The journey to success is never easy, but Sancy Suraj, the founder and CEO of Knowles Training Institute, has proven that with hard work and determination, anything is possible. Her inspiring journey to the top of the corporate training industry has not only brought her personal success but has also impacted the lives of countless individuals and organizations. In this article, we will explore Sancy’s path to success and learn about the challenges she faced, the qualities that contributed to her rise, and the lessons she has gained along the way.

Can you share the story of how you started Knowles Training Institute and your journey to success?

Certainly, I would be happy to share my story of how Knowles Training Institute came to be. It all started when I was working in a training and development role in one of the top multinational corporations in Singapore. I realized that many corporate training programs were not meeting the needs of companies or individuals, as they were not tailored to the specific needs of the company or individual. This inspired me to start Knowles Training Institute in 2005.

Initially, Knowles Training Institute started with just a few courses, but over time, we expanded our offerings to include over 400 different corporate training courses across various fields. One of the reasons we were able to expand so rapidly is because we focus on understanding our clients’ specific needs and tailoring our training programs accordingly. Our customized approach has helped us to build a strong reputation for delivering effective training programs that address the unique challenges faced by companies and individuals.

Over the years, we have had our fair share of challenges, but we have always focused on staying true to our core values of integrity, quality, and innovation. As we grew, we also expanded our operations to different countries around the world, and today we have clients in over 30 countries. It has been a fulfilling journey, and I am proud to say that Knowles Training Institute has become a leading corporate training provider in the region.

Of course, there is still a long way to go, and we continue to innovate and adapt to the changing needs of our clients. But I believe that our commitment to providing high-quality training programs and our focus on building strong relationships with our clients have been the key factors behind our success.

What were some of the most significant challenges you faced along the way, and how did you overcome them?

As with any entrepreneurial journey, there were several significant challenges that we faced along the way at Knowles Training Institute. One of the biggest challenges was building a strong reputation in a highly competitive industry. We had to work hard to differentiate ourselves from other training providers by offering customized solutions that were tailored to the specific needs of our clients. It took time to build a strong reputation, but our commitment to quality and our focus on building strong relationships with our clients helped us to overcome this challenge.

Another significant challenge we faced was expanding our operations to different countries. This involved understanding different cultural and business norms and adapting our training programs to meet the unique needs of each market. We overcame this challenge by partnering with local experts and leveraging their expertise to provide customized training solutions that met the specific needs of each market.

One of the most significant challenges we faced was the COVID-19 pandemic. The pandemic disrupted our operations significantly as we had to transition from delivering in-person training programs to delivering virtual training programs. We had to quickly adapt to this new normal and invest in technology and processes that would enable us to deliver high-quality virtual training programs. We also had to work closely with our clients to understand their specific needs and adapt our training programs accordingly. Despite the challenges, we were able to successfully navigate this period and emerge stronger as a result.

In summary, building a strong reputation, expanding our operations to different countries, and navigating the COVID-19 pandemic were some of the most significant challenges we faced along the way. However, by staying committed to our core values, being adaptable, and working closely with our clients, we were able to overcome these challenges and continue to grow and thrive as a business.

What qualities or traits do you believe have contributed most to your rise to the top of the corporate training industry?

As an entrepreneur and CEO, I believe that certain qualities and traits have contributed to my rise to the top of the corporate training industry. Firstly, I would say that perseverance has been a key trait that has helped me to overcome challenges and push through difficult times. Building a successful business takes time and effort, and it is important to have the perseverance to stick with it even when things get tough.

Secondly, I believe that adaptability is another important quality. The business landscape is constantly changing, and it is important to be able to adapt to these changes quickly and effectively. This has been especially true during the COVID-19 pandemic, where we had to quickly pivot from in-person to virtual training programs. By being adaptable, we were able to continue to provide high-quality training programs to our clients and stay ahead of the curve.

Another key trait that has contributed to my success is a focus on building strong relationships with clients and partners. In the corporate training industry, it is important to understand the specific needs of each client and to build customized training solutions that meet those needs. By building strong relationships with our clients, we have been able to understand their needs better and deliver training programs that have a lasting impact on their business.

Finally, I believe that innovation is a crucial quality that has helped us stay ahead of the curve in a competitive industry. We are constantly looking for new and innovative ways to deliver training programs that meet the changing needs of our clients. By embracing new technologies and methodologies, we have been able to differentiate ourselves from other training providers and stay ahead of the curve.

In conclusion, I believe that perseverance, adaptability, a focus on building strong relationships, and innovation have been the key qualities and traits that have contributed to my rise to the top of the corporate training industry. By embodying these qualities, we have been able to build a successful business that delivers high-quality training programs that have a lasting impact on our clients.

“Success in the corporate training industry requires a combination of perseverance, adaptability, strong relationships, and innovation – it’s not just about what you know, but how you apply it in a constantly changing world.”

How has your leadership style evolved as you’ve grown your business and achieved success?

As a CEO and entrepreneur, my leadership style has evolved over time as I have grown my business and achieved success. In the early stages of building Knowles Training Institute, my leadership style was very hands-on and focused on micromanaging every aspect of the business. However, as the company grew and I gained more experience, I realized that this style of leadership was not sustainable in the long run.

Over time, I have shifted my leadership style to be more focused on empowering my team to take ownership of their work and make decisions independently. This has involved delegating more responsibilities to my team members and providing them with the support and resources they need to succeed. By empowering my team in this way, I have been able to create a more collaborative and supportive work environment, which has helped us to achieve our goals more effectively.

Another way that my leadership style has evolved is through a greater emphasis on mentorship and coaching. As the business has grown, I have recognized the importance of investing in the development of my team members and helping them to reach their full potential. This has involved providing regular feedback and coaching, as well as offering opportunities for professional development and growth.

Finally, I have also become more focused on fostering a strong company culture that aligns with our core values and mission. This involves creating a sense of purpose and belonging among our team members, as well as promoting transparency and open communication throughout the organization. By prioritizing company culture in this way, we have been able to build a team that is highly engaged, motivated, and committed to our mission.

Overall, my leadership style has evolved over time to be more focused on empowerment, mentorship, and building a strong company culture. By investing in these areas, I believe that we have been able to build a successful business that is driven by a team of highly motivated and engaged individuals.

Can you share any key lessons or insights you’ve gained from your journey to the top of the corporate training world?

Throughout my journey to the top of the corporate training world, I have gained a number of key lessons and insights that have helped to guide my approach to business and leadership. One of the most important lessons I have learned is the value of persistence and perseverance. Building a successful business requires a tremendous amount of hard work, dedication, and perseverance, and there will inevitably be many setbacks and challenges along the way. However, by staying focused on our goals and remaining persistent in the face of adversity, we can overcome these challenges and achieve our objectives.

Another key insight that I have gained is the importance of adaptability and flexibility. The business world is constantly evolving, and it is essential to be able to adapt and pivot in response to changing market conditions, customer needs, and other factors. This means being open to new ideas, being willing to experiment and take risks, and being able to quickly pivot and adjust our approach as needed.

I have also learned the importance of building strong relationships with customers, partners, and other stakeholders. At Knowles Training Institute, we have always placed a strong emphasis on building long-term relationships with our customers and partners, and this has been a key factor in our success. By prioritizing the needs and interests of our stakeholders and working closely with them to understand their goals and challenges, we have been able to develop training solutions that are tailored to their specific needs and deliver value over the long term.

Finally, I have gained a deep appreciation for the importance of continuous learning and self-improvement. As an entrepreneur and leader, it is essential to stay up-to-date with the latest trends and developments in our industry, as well as to continuously improve our own skills and knowledge. This means investing in ongoing education and professional development, seeking out new opportunities for growth and learning, and being open to feedback and constructive criticism.

Overall, my journey to the top of the corporate training world has been characterized by a commitment to persistence, adaptability, relationship-building, and continuous learning. By prioritizing these values and staying true to our mission and vision, I believe that we can continue to achieve success and make a positive impact in the years to come.

“Success in the corporate training world requires a blend of persistence, adaptability, relationship-building, and continuous learning – like a finely crafted cocktail, each ingredient is essential for a truly remarkable result.”

Sancy’s journey to success was not without its challenges. She faced many obstacles, including financial constraints, personal struggles, and the difficulties of starting a new business. However, through perseverance and a strong work ethic, she overcame these challenges and grew her business from a small startup to a thriving enterprise.

One of the key traits that contributed to Sancy’s rise to the top of the corporate training industry is her passion for learning and growth. She has always been committed to self-improvement and staying up-to-date with the latest industry trends and best practices. Additionally, her leadership style has evolved as her business has grown, and she has learned to delegate responsibilities, trust her team, and focus on strategic planning.

Throughout her journey, Sancy has gained many valuable lessons and insights that she generously shares with others. Her advice for aspiring entrepreneurs is to stay focused, remain persistent, and never give up on their dreams. She also emphasizes the importance of taking calculated risks and being willing to pivot and adapt to changing circumstances.

As Sancy’s business continues to grow and expand, she remains committed to giving back to the community and supporting others in their journeys to success. She actively mentors and coaches aspiring entrepreneurs, and she is involved in various charitable initiatives that help underserved communities.

How do you stay motivated and inspired to continue growing and improving both personally and professionally?

As an entrepreneur and leader, it is important to always stay motivated and inspired in order to continue growing and improving both personally and professionally. For me, there are several things that help me stay motivated and inspired on a daily basis.

First and foremost, I am passionate about what I do. I truly believe that corporate training can have a tremendous impact on individuals and organizations, and I am committed to making a positive difference in this field. This passion and commitment help me stay motivated even during challenging times.

Secondly, I make it a point to continuously learn and improve. I attend conferences, read industry publications, and stay up to date on the latest trends and best practices in corporate training. This helps me stay inspired and motivated by seeing the potential for growth and innovation in the field.

Thirdly, I surround myself with a great team of colleagues and mentors who support and challenge me. I believe that having a strong support system is crucial for staying motivated and inspired. My team and mentors provide me with feedback, guidance, and encouragement, which helps me stay focused on my goals and continue to grow as a leader.

Lastly, I make sure to take care of myself both physically and mentally. This includes exercising regularly, getting enough sleep, and taking time to recharge and reflect. When I am feeling physically and mentally healthy, I am better able to stay motivated and inspired to continue growing and improving both personally and professionally.

Overall, staying motivated and inspired requires a combination of passion, continuous learning, strong support systems, and self-care. By focusing on these areas, I am able to stay energized and committed to my goals as an entrepreneur and leader in the corporate training industry.

What advice do you have for other entrepreneurs who are just starting their journeys and aspiring to rise to the top of their industries?

My advice to aspiring entrepreneurs would be to believe in yourself and your vision, and to stay focused on your goals even when faced with challenges and setbacks. It’s important to have a clear understanding of your business and industry, and to continually educate yourself and stay informed about the latest trends and developments. Networking and building strong relationships with others in your industry can also be incredibly valuable, as it can lead to new opportunities and partnerships.

Another key piece of advice is to be persistent and resilient. Building a successful business takes time, effort, and dedication, and there will be times when things don’t go according to plan. It’s important to stay positive and keep moving forward, learning from your mistakes and continuing to improve.

Finally, I would encourage entrepreneurs to be open-minded and adaptable. The business landscape is constantly evolving, and it’s important to be able to pivot and adjust your strategy as needed. Embrace change and innovation, and always be on the lookout for new opportunities and ways to grow and improve your business.

Overall, I believe that with hard work, determination, and a willingness to learn and adapt, anyone can achieve success as an entrepreneur. It’s not an easy journey, but the rewards can be truly life-changing, both personally and professionally.

How do you maintain a healthy work-life balance while managing the demands of running a successful business?

Maintaining a healthy work-life balance is crucial, especially when you are managing a successful business. As an entrepreneur, it can be challenging to balance your personal and professional lives, but it is important to find a balance to avoid burning out. One way I maintain a healthy work-life balance is by setting boundaries. I ensure that I allocate enough time for both my work and personal life. This involves setting clear work hours and sticking to them, as well as setting aside time for family and friends, hobbies, and self-care.

Another way I maintain a healthy work-life balance is by delegating tasks to my team. Delegation helps to reduce my workload, and it empowers my team members to take ownership of their work. I trust my team to handle tasks, which enables me to focus on more significant business matters while also allowing them to develop their skills and grow professionally.

Additionally, I prioritize my health and well-being by engaging in physical activities like exercise, yoga, or even taking a walk in nature. I believe that physical activity helps to reduce stress and enhances mental clarity, allowing me to perform better at work. I also prioritize getting enough rest and sleep to help me stay refreshed and energized.

Finally, I have learned to disconnect from work completely during my off-time. I have set strict boundaries on checking emails or responding to work-related messages during my personal time. By doing so, I can stay present and engaged with my family and friends, which helps me to maintain a healthy work-life balance.

Overall, maintaining a healthy work-life balance requires discipline, time management, and prioritization. It is important to set clear boundaries, delegate tasks to your team, prioritize your health and well-being, and disconnect from work during your off-time. By finding a balance, you can avoid burnout, increase your productivity, and enjoy a fulfilling personal life alongside your professional success.

What are your future aspirations for Knowles Training Institute, and how do you plan to continue your upward trajectory?

My future aspirations for Knowles Training Institute are centered on continued growth and expansion. We have achieved a great deal of success thus far, but there is always room for improvement and new opportunities to explore. One of our main goals is to increase our reach and impact in the corporate training industry. We plan to do this by expanding our course offerings to meet the evolving needs of businesses and organizations around the world.

Another area of focus for us is innovation. We believe that it is important to stay ahead of the curve in terms of the latest trends and technologies in the training industry. We plan to invest in research and development to create new and innovative training programs that provide maximum value to our clients.

In addition to expanding our reach and innovating our offerings, we also plan to maintain our commitment to excellence. We will continue to invest in our team members and provide them with the support and resources they need to deliver the highest quality training programs possible. This includes ongoing professional development, access to the latest training tools and technologies, and a strong culture of collaboration and teamwork.

Overall, our goal is to continue our upward trajectory and build on our reputation as a leading provider of corporate training solutions. We are excited about the future and look forward to working with our clients and partners to achieve even greater success in the years to come.

How do you give back to the community and support others in their journeys to success?

Sancy Suraj and Knowles Training Institute are dedicated to giving back to the community and supporting others in their journeys to success. As a successful entrepreneur, Suraj recognizes the importance of providing mentorship and resources to aspiring entrepreneurs and small business owners.

One way that Suraj gives back is by providing free training programs and resources to organizations and individuals who may not have access to them otherwise. Knowles Training Institute partners with non-profit organizations, schools, and other community groups to provide training on topics such as leadership, sales, and customer service. This allows these groups to develop the skills and knowledge needed to succeed in their respective fields.

Suraj is also an active mentor to aspiring entrepreneurs and business owners. She shares her knowledge and experience through speaking engagements, coaching sessions, and networking events. By providing guidance and support to others, Suraj hopes to help them achieve their goals and reach their full potential.

Additionally, Knowles Training Institute is committed to supporting charitable causes and giving back to the community. The company regularly donates a portion of its profits to various non-profit organizations and charities. Suraj and her team also volunteer their time and resources to support local initiatives and events.

Overall, Sancy Suraj and Knowles Training Institute are passionate about making a positive impact on the community and supporting others in their journeys to success. By providing free resources, mentorship, and charitable contributions, they are helping to create a brighter future for individuals and organizations alike.

“As we strive for our own success, let us not forget to uplift those around us and help them achieve their dreams, for true success is measured by the positive impact we make on others.”

Sancy Suraj’s inspiring journey to the top of the corporate training industry is a testament to the power of hard work, determination, and a passion for learning and growth. Through her leadership and commitment to excellence, she has built a thriving business that has impacted the lives of countless individuals and organizations. Her journey serves as an inspiration to all those who aspire to achieve great things in their own lives and careers.