Marketing Basics lunch and learn talk in Japan

Welcome to our Marketing Basics Lunch and Learn Talk in Japan, where we explore the fundamental principles and strategies of marketing in today’s dynamic business landscape. In Japan’s competitive market, understanding the basics of marketing is essential for businesses seeking to attract and retain customers, build brand awareness, and drive growth. This session aims to provide participants with a foundational understanding of marketing concepts, techniques, and best practices to help them succeed in their marketing efforts.

As Japan continues to evolve as a global economic powerhouse, the importance of effective marketing cannot be overstated. Whether you’re a seasoned marketer looking to refresh your skills or a business professional seeking to gain a deeper understanding of marketing fundamentals, this lunch and learn talk offers valuable insights and practical knowledge to help you navigate the intricacies of marketing in Japan.

Talk Objectives:

  1. Introduction to Marketing: Gain a comprehensive understanding of what marketing is and its role in business. Learn about the core concepts of marketing, including the marketing mix (product, price, place, and promotion) and the importance of customer value proposition.
  2. Understanding the Japanese Market: Explore the unique characteristics of the Japanese market, including cultural nuances, consumer behavior trends, and market dynamics. Understand how cultural factors influence consumer preferences and purchasing decisions in Japan.
  3. Market Segmentation and Targeting: Learn about the importance of market segmentation and targeting in marketing strategy. Explore different segmentation criteria and targeting strategies to identify and reach the most relevant audience segments in the Japanese market.
  4. Product and Brand Management: Understand the principles of product and brand management and their significance in building customer loyalty and competitive advantage. Learn how to develop and manage products and brands effectively in the Japanese market.
  5. Pricing Strategies: Explore various pricing strategies and tactics used in marketing. Learn how to set prices that align with customer perceptions of value while remaining competitive in the Japanese market.
  6. Distribution Channels: Gain insights into distribution channel management and the importance of selecting the right channels to reach target customers effectively. Understand the distribution landscape in Japan and how to optimize channel strategies for maximum reach and efficiency.
  7. Promotional Mix: Explore different elements of the promotional mix, including advertising, sales promotion, public relations, and direct marketing. Learn how to develop integrated promotional campaigns that resonate with Japanese consumers and drive desired outcomes.
  8. Digital Marketing Essentials: Understand the fundamentals of digital marketing and its growing importance in today’s digital age. Learn about key digital marketing channels and strategies, such as social media marketing, content marketing, and search engine optimization (SEO).
  9. Measuring Marketing Performance: Explore methods and metrics for measuring marketing performance and effectiveness. Learn how to set clear objectives, track key performance indicators (KPIs), and evaluate the return on investment (ROI) of marketing activities in Japan.
  10. Ethical and Legal Considerations: Understand the ethical and legal considerations that govern marketing practices in Japan. Learn about consumer protection laws, advertising regulations, and industry standards to ensure compliance and uphold ethical marketing practices.

The Marketing Basics Lunch and Learn Talk has provided participants with a solid foundation in marketing principles and strategies tailored to the Japanese market. By understanding the fundamentals of marketing, identifying target audiences, and developing effective marketing strategies, participants are better equipped to achieve their business objectives and drive success in Japan’s competitive business environment.

Ready to apply your newfound knowledge of marketing basics to drive growth and success in Japan? Start by implementing the key strategies and techniques discussed in this lunch and learn talk, focusing on understanding your target market, developing compelling value propositions, and executing integrated marketing campaigns. Together, let’s embark on a journey of marketing excellence and achieve our business goals in Japan’s dynamic marketplace.

More Information:

Duration: 60 minutes

Fees: $1899.97  USD 661.00 

For more information please contact us at:

If you would like to register for this talk, fill out the registration form below.


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